Advertising and marketing can get expensive for any company, especially small businesses and non profits. The alternative is finding a way to create free publicity through local media coverage. Public relations expert Vannessa Wade, founder of Connect The Dots PR, joins Tim Muma to offer up strategies to help attract the local media to your organization. Whether it's directly reaching out to contacts, creating a must-see event or promoting a product through social media, Vannessa breaks down the keys to drawing attention.