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The Cross Brand and Programs marketing manager will lead the development and activation of the above brand Petcare strategies to ensure a cohesive and seamless customer experience. This role involves collaborating with the TA brand teams, as well as other stakeholders, leading without authority, and enhancing the end-to-end customer journey to achieve business objectives.
Responsibilities:
Strategy Development:
- In collaboration with the therapeutic teams to build cross brand/portfolio strategies aligned with business goals and customer expectations.
- Collaborate with cross-functional teams to optimize the holistic customer journey and support the individual brand priorities.
Activation:
- Lead the creation and execution of cross brand marketing campaigns.
- Drive execution of key programs, including the shelter program and the veterinary school program.
Industry Expertise:
- Serve as the expert on the competitive B2B2C landscape and macrotrends.
- Demonstrate extensive knowledge of the Zoetis Petcare Portfolio.
Data Analysis and Insights:
- Utilize data analytics to gain insights into customer behavior and preferences.
- Develop and implement data-driven KPIs to optimize cross brand campaigns and strategies.
Collaboration:
- Collaborate with marketing, sales, customer service, and other relevant departments to build robust operating plans, drive internal engagement, and foster a learning environment to drive continual improvement.
- Drive activation to support the key therapeutic areas and cross brand strategies to support the portfolio.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus.
- A minimum of 7 years experience, with a strong background in above brand strategy development and activation.
- Excellent understanding of customer behavior, market trends, and end-to-end commercialization strategy.
- Effective communication and collaboration abilities.
- Strong business acumen with ability to think strategically and drive execution.
- Experience in developing content strategies for broad portfolios of products and solutions, preferably in animal health.
- Excellent understanding of the B2B2C landscape.
Physical Position Requirements:
- The position requires cross-collaborative meetings at corporate headquarters, as well as travel for industry conferences and customer visits.
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.