There are countless ways to improve your career, including your communication, influence and persuasion in a variety of situations. John Pollack, former presidential speechwriter for Bill Clinton and author of "Shortcut," describes how the use of analogies gets your point across effectively. Whether you're interviewing for a job, leading a presentation, or speaking with a client, John tells Tim Muma that analogies connect the speaker with the audience on a level greater than any other form of speech.