Though it's often listed as one of the more important traits, ethical behavior in the workplace and in business is often questioned. Among all the fields, however, ethics may be most vital in journalism as people put their trust in what is said and written. Robert Drechsel, Director of Center for Journalism Ethics at the University of Wisconsin, gives Tim Muma the inside scoop on how stories are chosen, discussed and placed across all mediums. Robert also emphasizes the importance of consistency and accuracy when it comes to success in the industry.